In my last blog post, I mentioned about some of the best email marketing practices that you should be practising with Sendy and Amazon SES, in-order to get high delivery of emails to inbox. In that post, I mentioned about the importance of “Unsubscribe” and “Report Spam” links in an email marketing template.

Also, according to CAN-SPAM act your emails should be unsubscribe compliant and must have unsubscribe links with working mechanism for all the emails and your system must process the request of opt-out within 10 business days. In our case, Sendy does this instantly, as soon as a subscriber hit “Unsubscribe” button/ link from their email. But, to make this work efficiently, your email must have this link correctly placed.

So, in this blog post, I am going to explain to you on how you can correctly add Unsubscribe and Webversion links to your email template. In this particular example, I am going to add these links in footer of email template.

Before we should start with this tutorial, I must mention that you can easily find these Unsubscribe and Webversion html links / tags below the email campaign editor in Sendy. This looks something like this:


Adding Unsubscribe Link Tag in HTML email:

In order to add unsubscribe link in an email template, you can add [unsubscribe] in HTML editor, as shown in screenshot below:


After, you add this tag in HTML mode of the email, this tag automatically convert into link, when you send this email to the subscribers. Also, you can have a look at the converted link in test mode, as shown below:


Adding Custom Unsubscribe Link in Email Template:

Above mentioned tips are very easy to use and your email subscriber will receive a naked link in email asking them to click on the link to unsubscribe. But, this is always not the case, we want to make the email look simple and user friendly, adding a clickable link with call to action can be of great use. For example, in this case, I want this unsubscribe link to look like, “Click here to Unsubscribe”.

In order to do this, we will have to switch the email editor to HTML editor, to do this, click on “Save and switch to HTML editor” button.


After you are done with changing the editor to HTML mode, you will see html codes in editor. Then, you need to add Unsubscribe HTML code to the right position, where you want the link to appear, “<unsubscribe>Click here to Unsubscribe</unsubscribe>”, inside the HTML mail, as shown in screenshot below:


Once you are done and when you will switch back to WYSIWYG editor, then you will observe that, the link to unsusbribe doesnot appear, but, don’t worry about this. The dynamic code has been added to your email in HTML mode.

You can see this link working in test mode, also, this link will dynamically work when the email campaign is sent:


Now, you are done and you can start sending email campaign to your subscribers.

Following this similar practice you can add Webversion and Report Spam button link to your email. Although Report Spam buttom is mostly provided by mailbox provider, but some clever email marketers map Report Spam link to unsubscribe link, in order to make the subscriber, opt-out of the list easily.


  1. Martha King

    This used be challenging part of using tags inside Sendy, while creating email templates and sending email campaigns.
    Now both the links are working for my emails. I mostly use them inside HTML mode and create newsletter links. Works great.

    • Ankit

      You are most welcome Martha!

      Great to hear that, this post helped you.

  2. Ali Rakhimov

    Thanks for sharing! Exactly what I needed!

  3. Brandon Murphy

    This post really helped me a lot. Thanks for the well explained example on how we can add unsubscribe tag and web version links on our pages. Your idea of making the email look simple and user-friendly is great. Appreciate your work.

  4. Justin Johnson

    This step by step guide makes it easy for a newbie to effortlessly add unsubscribe and webversion links to emails in Sendy! It is completely graphic and it shows the efforts of the author!

  5. Judith Hall

    Thanks for sharing such a descriptive post, I was searching for this. If we are planning to send cold emails it is very necessary to include a way to opt out by providing an unsubscribe link.

  6. Mark Carter

    We must never underestimate the unsubscribe link. We want an unsubscribe link to comply with the CAN-SPAM act, to keep our list clean, to gain useful information whenever a client unsubscribes. This blog is really useful to learn about how to add such links.

  7. Nicole Collins

    As we don’t want more bad feedback from clients who would’ve left anyway it is essential to add an unsubscribe link and on the other hand it is essential to keep our email list clean.

  8. Matthew Jenkins

    Yes, there cannot be a clever way of placing or even omitting for that matter of the unsubscribe link. Because there is nothing that can save you against a customer who has lost interest in your services or products, so we must just go ahead and add that link. Thanks for sharing this guide.

  9. Terry Bryant

    As a newbie, I found it interesting to learn the step by step guide to add unsubscribe, and web version links to emails in Sendy.

  10. Christina Bailey

    It was interesting to read the article as there was a complete step by step guide for a newbie to add web version links and unsubscribe links to emails in Sendy. Thanks a lot for updating the graphic representation.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>